Beauty Industry

Heroes Star Joins Dove Hair Care Campaign

Ali Larter, co-star of the Emmy-nominated series "Heroes," announced that in collaboration with Dove Hair Care she is taking a stand for real beauty by "going real" on the red carpet.

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By: Jamie Matusow

Editor-in-Chief


While her Hollywood counterparts get ready to sit for hours in styling chairs and endure all kinds of pulling and prodding to prepare for the 59th Annual Primetime Emmy Awards, one actress stands alone.

Ali Larter, co-star of the Emmy-nominated series “Heroes,” announced that in collaboration with Dove Hair Care she is taking a stand for real beauty by “going real” on the red carpet. She is forgoing the usual pre-awards show professional hairstyling routine by creating her own hairstyle, without a team of stylists.

“There is a lot of work that goes into Hollywood hair and I want women to know that it is unrealistic for every day,” said Ms. Larter. “I am going to go out on a limb by doing my own hair for the Emmys without any stylists. I am going to use Dove Hair Care products for five days, get my hair in great shape and I am going to rock the red carpet. I am doing all of this to help women realize the potential of their own hair and feel more confident every day.”

While working with Ali Larter, Dove Hair Care uncovered that it often takes a team of stylists, two hours or more in a styling chair with curling irons, hot rollers, flat irons, foam wedges and products to create celebrity camera-ready “Hollywood” hairstyles.

Girls need to start embracing the hair they have at a young age, which is why Ms. Larter joined Dove Hair Care on Aug. 22 in New York at a session designed to help build self-esteem in pre-teen/teen members of the Girl Scouts of the USA. Serving as a positive role model, Ms. Larter inspired attendees to love the hair they have by sharing her personal experiences.

“I believe in the Dove Hair Care message and I am excited to take a stand for real beauty,” said Ms. Larter. “I have learned to love my hair and I hope girls and women of all ages do the same.”

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